However, the challenge was to balance this level of professionalism with a touch of feminine flair—a subtle yet important design element that would resonate with the target audience: Black women. The client envisioned the site reflecting both strength and elegance, using design elements that felt inclusive, inviting, and stylish without compromising the overall seriousness and journalistic integrity. This balance of modern professionalism with a hint of femininity would ensure the site felt both empowering and approachable, appealing to a diverse audience of women who are both engaged in the world around them and seeking content that speaks to their unique experiences and interests.

To achieve this, I carefully considered color schemes, typography, and imagery that would create a welcoming yet polished aesthetic. The design incorporated subtle tones of elegance, such as rich neutrals and soft accents, alongside professional fonts and clean layouts to ensure the site maintained its authoritative feel. At the same time, elements like soft textures, elegant borders, and modern graphics infused the site with a sense of chic sophistication, striking the perfect balance between professionalism and personal appeal.