CLIX X XSET['24 HALLOWEEN DROP]
For a special Halloween-themed merchandise drop, the world-renowned and internationally recognized streamer Clix teamed up once again with the XSET brand for a highly anticipated collaboration. This project marked a unique opportunity to blend elements of Clix’s personal brand with the edgy, creative energy that XSET is known for.
As part of the creative team, I had the privilege of working closely with XSET’s Creative Director to conceptualize and develop several innovative ideas and design silhouettes for the collection. After brainstorming, we landed on the concept "Am I Awake or Am I Dreaming", a striking theme that was a clever twist on Clix's established brand identity "DR3AMIN". The phrase captured the surreal, dreamlike quality of both the Halloween season and Clix's gaming persona, offering a compelling narrative for the collection.
To bring this concept to life, I crafted a series of original graphic designs that drew inspiration from classic horror films, blending retro and modern elements to evoke a sense of nostalgia while keeping the designs fresh and contemporary. The graphics were meticulously created using a combination of hand-drawn sketches and modern typography, ensuring that the visuals had both an organic, artistic touch and a polished, professional finish. The result was a collection that paid homage to iconic horror movie aesthetics while maintaining a bold, modern look that would appeal to both Clix’s fanbase and XSET’s gaming community.
