UNTIL FREEDOM
On March 13, 2020, the tragic and unjust killing of Breonna Taylor rocked the nation. Breonna, a 26-year-old EMT, was shot and killed in her own apartment by police officers who were serving a warrant—a warrant that, as later revealed, was for the wrong address. This horrifying incident sparked widespread outrage and a resounding cry for justice, as people across the country demanded accountability for her death. Breonna’s story became a symbol of the systemic racial injustice and police violence that continue to plague communities of color in the United States.
This cry for justice was answered by Until Freedom, an intersectional social justice organization committed to addressing systemic racism and racial inequity. Rooted in the leadership of diverse people of color, Until Freedom focuses on empowering marginalized communities and fighting for tangible, structural change in policing, criminal justice, and beyond. The organization became a powerful voice in the movement for justice for Breonna Taylor and continues to advocate for broader social justice issues, using grassroots activism, advocacy, and direct action to amplify the call for accountability and reform.
As part of my involvement in this movement, I was contracted to design the official logo for Until Freedom. This project was incredibly meaningful to me, as it allowed me to contribute visually to an organization dedicated to fighting for the rights and dignity of marginalized communities. Designing the logo for Until Freedom gave me a great sense of pride, knowing that I was playing a small part in such a pivotal moment of social change. The logo had to embody the strength, resilience, and unity of the movement, reflecting both the urgency of the cause and the diverse leadership at the heart of the organization.
OFFICIAL LOGO
After developing a strong rapport with the team at Until Freedom and understanding the core values and mission of the organization, I was later commissioned to create additional visual assets, including merchandise designs and social media posts. These designs were meant to support the organization's ongoing advocacy and outreach efforts, while helping to raise awareness and funds for their important work. The merch served as a way for supporters to engage with the movement and carry its message with them, while the social posts provided the organization with the tools to mobilize and inform a larger audience on the issues that matter most.
"YOUR GON' LEARN TODAY"
"You Gon' Learn Today" was a powerful initiative created in response to Governor Ron DeSantis’s controversial decision to ban Black studies from being taught in Florida’s schools and universities. The ban, which targeted courses focused on African American history, culture, and contributions, sparked widespread outrage and raised concerns about the erasure of critical aspects of history and education. In the face of this significant challenge, the "You Gon' Learn Today" initiative emerged as a grassroots movement designed to keep Black studies alive, accessible, and relevant—ensuring that Black history and culture continued to be honored and taught, despite political attempts to suppress it.
ADDITIONAL PROMOTIONAL ASSET
The initiative was driven by a collective of educators, activists, artists, and community leaders who recognized the essential importance of Black studies in providing young people with a comprehensive, nuanced understanding of history, identity, and the ongoing struggles for racial justice. "You Gon' Learn Today" aimed to offer an alternative space for learning, offering resources, curriculum, and educational programming that celebrate and explore the richness of the Black experience, from history to contemporary culture.
Through events, online platforms, and community workshops, "You Gon' Learn Today" provided students and educators with the tools they needed to continue teaching and learning about Black history—whether in formal educational settings or outside of the traditional classroom. This initiative not only sought to resist the censorship of Black education but also aimed to empower communities by fostering cultural pride and promoting greater understanding of the systemic issues that continue to affect Black communities in Florida and beyond.
In the face of political opposition, "You Gon' Learn Today" was a statement of resilience and defiance, reinforcing the belief that the education of Black history is not only critical to Black students but to the broader society. It was a call to action, reminding us all that history cannot—and will not—be silenced.